Shure celebrated its expanded presence in Latin America with the inauguration of its most recent office in São Paulo, Brazil. This new location reinforces the company’s long-term commitment to the region.
The São Paulo office is more than a functional workspace. Designed from the ground up, every construction decision and architectural detail was planned with the customer in mind. After entering the 2,700 square-foot (822 m²) space, guests access the Experience Center, which incorporates four distinct areas.
The Retail Center highlights the extensive wired, wireless and listening product portfolio, and the in-store promotional support available to all authorized resellers. The Boardroom and Conference Room integrate Microflex Advance and Microflex Wireless A/V conferencing solutions. Finally, the acoustically treated Training Room is an intimate, versatile space that easily converts from stage, to studio, to classroom. 
“The Shure São Paulo office is the heart of our business in Latin America. We designed the space as an inclusive environment that truly represents who we are as a brand. With best-in-class training, demo, showroom, performance and meeting facilities, we will now bring our industry-leading support and service to another level,” comments José Rivas, managing director for Shure Latin America.
The memorable inauguration event featured longtime Shure endorser Paula Fernandes who joined guests for a special performance. In addition to the clients and partners who attended, Ray Crawford, senior vice president, Global Marketing and Sales; and Mark Humrichouser, vice president, Americas and Asia/Pacific, also attended and participated in the official ribbon-cutting ceremony.
“From the beginning our founder, S.N. Shure, had a global vision for our Company. I am proud to continue this vision as we strengthen our commitment to Latin America,” says Humrichouser. “Our Sales and Marketing office in Miami was a significant step to augment our presence with clients. Our São Paulo office is the next big step and an extraordinary testament to our customers and partners in the region. We will continue to innovate, invest and work tirelessly to surpass their expectations.”
