In The Studio: Music Is A Sales Gig
If your goal is to exchange your product or service with someone else, you are in sales, even if you do it all for free.
If your goal is to exchange your product or service with someone else, you are in sales, even if you do it all for free.
The real art of audio, or, I mean the real science of audio, is…
While some bands and musicians have conquered the DIY recording skills necessary to produce great-sounding tracks, some need your help.
From microphone placement to dialing in tone, great guitar sounds aren’t generally captured by accident…
Mixing a small number of channels while retaining the full frequency spectrum, intimacy, and dynamics may be the pinnacle of the craft.
The story of how I came to conquer a beast that stalks all live events, wrenching both the audience and the performers out of the moment.
“What size amplifier do I need?” A simple and innocent question with a complicated answer.
From the January 1989 issue of Recording Engineer/Producer (RE/P) magazine, looking at the record-breaking, 500 kW system deployed for Iron Maiden in 1988.
One is no less important than another. Each sounds unique. Each sits in the right spot…
Celebrating over 50 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.