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Four Suggestions For Surviving In The Pro Audio Business

A few things I should have learned in the early days...

My main clients worked with their main clients on rallies, concerts and events that were primarily outdoors. They apparently didn’t like it too hot or too cold for these events.

Thus we worked most of those events in the spring and fall. I was regularly on the road 10-15 days each month of those seasons.

I also had installation work and small shows year round. The installation work made almost enough to pay all the bills each month, alone.

Do you see where this is going yet? For three months, I had traveling and local work to get paid on. Then the next three months I only had local. Then it started over. Rolling good for three months, broke for three months.

Honestly. It took years to figure that pattern out. Because I didn’t know my industry or the seasons. Almost every tech out there struggles during November and December. It’s always harder to get gigs when there are none. Really. Learn to use the seasons to your advantage, learn to watch them.

Third.
Learn to save money. It’s not going to flow like a river 365 days a year. It’s not going to mean living off Ramen noodles every week either. But it will usually bounce back and forth. At least until you get well established.

Figure out what your normal cost of living is. Save as much as possible. Don’t spend it if you don’t have to. Play defense with your money. Don’t let the smooth talker with that shiny new toy have it unless you have no choice.

Don’t take on debt or credit based on that day rate or how rich you plan to be. Credit cards can dig a hole you never get out of. Drive that car another year. Don’t eat steak dinners every time you get a check. Hold on to your cash as long as you can.

Fourth.
Learn to see opportunities. There are plenty of ways to make money during the down time. Don’t sit there, broke, complaining about money. Find something.

For me, it was eBay. During a very bad season, I desperately needed money. I had been hoarding gear for years. That mountain of gear made my house payment for almost a year. Sacrifices are unavoidable sometimes.

I also worked part time for a small chain of music stores. They needed help with their pro audio side and I needed some more income. They got a new pro audio division, I got paid. The other thing it did for me, was keeping me alive.

You will never get good at anything you don’t do regularly. The installation work was hard some days, but it kept me working and learning. It helped me become better at what I did. Sitting at home watching cartoons does not make you more valuable.

M. Erik Matlock is a 20-plus-year veteran of pro audio, working in live sound, install, and studios over the course of his career, as well as owning Soundmind Production Services. He provides advice for younger folks working in professional audio at The Art Of The Soundcheck. Read more of his random rants and tirades here.

Matlock is also the author of several books, including his latest, Basic Training for the Church Audio Technician, which is available here.

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