Business Savvy: Why Are You In the Live Sound Business?
Clarifying your business mission statements.
Clarifying your business mission statements.
An overview of management strategies leading to better events, inventory control, and bottom lines.
If the job is done right, you might just land a tour, and at minimum, you’re going to get valuable market intel on your products.
“What can I do now, with the gear and people I have, to improve things for the team, the clients, and the bottom line?”
The evolution of the live music industry is moving in a direction which has elevated the role of audio technician to a whole new status.
Under the principle of “everything that can go wrong…”
A few suggestions for dropping the excuses and finishing each event strong, always better than the last one.
Planning is the only shortcut to success in live sound
Master the basic “non-sound” skills and you’ll find you’re better able to enjoy the freedom and satisfaction that comes from being a freelancer.
Celebrating over 50 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.