Another Puzzle Piece: Inside The (Potentially) Profitable Business Of Gear Rentals
The way the game works in both the MI and concert touring worlds…
The way the game works in both the MI and concert touring worlds…
To be successful, whatever product you hope to sell must remain competitive and profitable for all involved parties.
Making the decision to jump in is never easy — early adopters can gain an upper hand yet must contend with far more risk.
There are varying factors in play, depending upon the type of instrument…
Some of the best people on the supply or manufacturer side of professional audio have come from the “other side of the counter.”
Building relationships with the actual product users and folks backstage is critical for effective endorsement deals.
Product development is a process that begins with an idea or concept, and best ideas always come by way of filling a need.
The steps to improving our ability to discern what we want to hear and what we do not…
Working to avoid applying severe EQ curves that can create other problems
Even with modern equipment, simply changing the system still leaves plenty of room for improvement